Are you frustrated by trying to generate new business for your limousine service?
Limousine services need marketing plans that reflect their business: on the go.
From business people in a rush at the airport to brides planning their wedding months in advance, your marketing must connect with customers’ needs on their terms.
Below are some of the essentials of limousine service marketing. Follow these ideas and strategies to generate more leads and distance yourself from the competition.
#1: Develop a superior website
The focal point of your online marketing is your limousine service website. You’ll drive search traffic, PPC advertisements, and social media ads to it. All your marketing collateral, from business cards to brochures, should include your website URL.
Limousine service websites need to do several things well:
- Have a clean, simple design that’s easy to navigate
- Promote a professional, classy image people expect from limo services
- Make it easy to book a service or contact a rep
- Be mobile-friendly so all of the above is also achieved on a phone
A template like this is easy to customize and not expensive, so there is no reason to live with an outdated website.
If a business client is standing in an airport terminal and can’t navigate your site on their phone, it’s costing you. Limo sites must be mobile responsive.
#2: Develop a clear value proposition
One problem limousine services face is that their business is based on a relative commodity. On the outside, most limo services look the same.
To gain a competitive advantage, you not only need to define what you do better than your competition but also need to communicate it clearly to prospective clients.
This is the core of your value proposition, which is a statement that defines a value offer you specialize in, communicates how you solve your client’s problem, and distinguishes you from the competition.
Start with your services. What do you specialize in? On-time airport runs, wedding limos with added amenities, killer nights in a party bus, local sightseeing tours, or maybe posh business services?
State the areas you excel in on your website and other marketing materials.
#3: Master demographic and geo-targeted advertising
Target your advertising. On both Google and Facebook, you can create ads that target:
- The geographic location (your ads only show in the area where students live)
- Ages of people likely to be graduating
- Affiliations, such as being part of a fraternity or sorority
#4: Master your online reputation
Your value proposition is the most important marketing content you create — but it may not be the most important overall.
Consumers today look to the opinions of other consumers to help them make decisions. Online reviews, social media comments, and website testimonials from happy clients can become your most valuable marketing material.
Important idea: Ask for reviews
How do you get more positive reviews? The best thing you can do is ask for them.
Important idea: Spread your reputation around
As you gain more positive reviews, try to get them to appear on the main review websites.
#5: Facebook marketing and lead generation
Facebook is now Google’s equal when it comes to users and is arguably the world’s most influential website.
On Facebook, set up call and messaging services, and be prepared to be responsive.
Important idea: Use Facebook Lead Ads
You can run ads on Facebook where the lead can call or fill out a form right on Facebook. It’s fast and works well when you carefully target audiences likely to hire a limousine service.
#6: Run paid search ads for specific services
To get the top places on search pages, you run PPC advertisements.
For example, your airport services should have an ad group that is specific to that service/offer.
Important idea: Retargeting
A fact of online marketing is that most people who visit a website don’t convert right away. Retargeting ads are a tactic that keeps your ads and brand name in front of people after they leave your website.
Pro tip: Run call-only campaigns
Imagine a businessperson getting off a plane realizing they need to arrange a limo service from the airport.
#7: Create a video
Want to show off your awesome party bus? What better way than to create a short video.
#8: Use software to cross-channel market
If you think all this sounds daunting, you’re not alone. We’ve come a long way from just using Yellow Page ads. Digital marketing is complex.
The key is how you develop your overall strategy across the multiple channels of digital marketing.
We call this multi-channel marketing. As leads jump around from social media to search to your website landing pages, you need each channel to provide a consistent experience and persuasive message. Retargeting is an example of this.
It’s difficult to multi-channel market if you have different vendors and tactics on each channel. It’s also impossible to track data and make informed decisions about your overall strategy.
Marketing software like ITechGloble is the best way for you to track and manage marketing across channels. It makes it easy to view your different tactics and see how they come together to grow your business.
