There are many factors that determine the conversion rate of any website, and one factor that often gets overlooked is website design. Yes, the design of your website has a significant impact on conversion rates. Many designers may not fully consider this aspect when crafting a site, but a well-thought-out design can lead to better user engagement and higher conversion rates. Read on to learn how your website’s design can directly influence its conversion performance.
Pick the Right Color
The colors you choose for your website matter because they can psychologically influence visitors’ actions. This makes selecting the right color scheme crucial. Opt for contrasting colors that make the design elements stand out beautifully against the site’s background.
When it comes to the call-to-action (CTA) button, use a color that is not already present on the page. This makes the button pop and draws more attention to it. A study by HubSpot found that CTA buttons in non-dominant colors outperformed those in dominant colors. The same logic can be applied to the colors of various hyperlinks across your pages.
Focus on the Call to Action
The main goal of attracting potential customers to your website is to get them to take action—whether that’s filling out a contact form, creating an account, or signing up for a newsletter. Your website’s design should guide users’ attention toward these CTAs. As mentioned earlier, color choice plays a role, but there are additional design elements to consider.
Graphics, borders, and textures can be used effectively to draw attention to your CTA buttons. These elements should be integrated thoughtfully to create a seamless design that makes the CTA stand out.
Test Different Styles
Before you settle on a final design, don’t hesitate to experiment with different layouts, themes, and styles. A/B testing is a powerful tool that allows you to compare two versions of a page to see which performs better. Drive traffic to both pages and assess user behavior based on how long they stay on the page and how they interact with it.
Additionally, when incorporating images, use real-life human photos instead of random graphics. Real images evoke stronger emotions and improve conversion rates. Just as the saying goes, “two heads are better than one”—getting feedback from multiple sources during the design process can help you determine the best style for your website.
Create Attention-Grabbing Content
Content and design go hand-in-hand. The words you use, especially in headlines and banner images, have a direct impact on user engagement. This content is often the first thing visitors read, so it should be compelling enough to hook them immediately.
Even the wording of your CTA buttons can influence conversion. Words like “free trial,” “free quote,” or “free consultation” tend to encourage more clicks. Besides the actual text, the font and size matter too. Larger, bold text for banners or headers can help make a stronger impression.
Conclusion
Whether you’re hiring a web design company or taking on the task yourself, keeping these tips in mind will help ensure your website meets its conversion goals. If you have an existing site and want to improve its conversion rate, consider working with a web development company like ITechGloble that specializes in conversion rate optimization. They can make the necessary changes to boost your website’s performance and help you reach your business objectives.
