How are you advertising your business? Do you have a well-designed, responsive website? Does your company have a presence on social media platforms? Do you write a regular blog that brings in traffic and generates leads? If you answered “no” to any of these questions, you likely need the help of a digital marketing agency in the USA.
Why do you need a social media campaign? Simply put, without it, your business isn’t likely to thrive. Research shows that 49% of business owners have the best return on investment thanks to organic search traffic. Beyond that, email marketing brings in $36 for every $1 your company spends.
Are you ready to invest in your business in a way that is practically guaranteed to bring in sales? If so, you’re ready to learn more about digital marketing agencies and hire one to work with you.
What Is a Digital Marketing Agency?
Digital marketing refers to using online channels to advertise products and services to current and potential customers. A digital marketing agency accomplishes this via websites, social media, search engines, mobile devices, and more. This type of marketing focuses on the same principles as traditional marketing but is a more updated way of reaching consumers, not to mention understanding their spending habits.
While many companies focus only on digital marketing these days, others use both digital and traditional methods to reach their audiences.
What Does a Digital Marketing Agency Do?
Digital marketing agencies are experts in marketing companies’ products via practices, strategies, and tools focused on online marketing. Their goal is to create organic traffic to a company’s website or social media profiles, which requires extensive knowledge about search engine algorithms, inbound marketing, and customer journeys. They use this knowledge in a variety of ways:
They Learn About Your Business & Goals
Before a digital marketing agency begins social media marketing or any other online ad campaign, the people you are working with will meet with you to discuss a wide variety of topics. That includes learning about your business, discussing your goals for your marketing campaign, talking about your sales funnel, and determining your target audience.
They’ll also discuss what content marketing is with you, how social media can help your campaign, and what you can change about your web design to improve search engine optimization.
They Expand Your Brand’s Reach
Digital marketers focus on expanding your brand’s reach on the internet by performing tasks such as search engine optimization and creating posts for you to add to your social media profiles. A better online presence helps you connect with current and potential customers by building online relationships with them.
A digital marketing agency helps expand your visibility by performing keyword research, developing a brand voice, and creating an online presence for your company.
What Are the Types of Digital Marketing?
There is a wide variety of digital marketing methods. Understanding each one will help you determine which ones work best for your company and its products or services:
Website Marketing
Your biggest marketing method is your website. It presents your brand, establishes your voice, and displays the products and services that you have to offer. It should be fast, responsive for mobile devices, and easy for your customers to navigate.
Content Marketing
Content marketing refers to creating pages on your websites, posting to your social media accounts, writing blogs, and providing content for different online channels, such as ebooks, infographics, and webinars.
Social Media Marketing
Social media is a vital part of everyday life for many people. Use it to your advantage to connect with your customers on a more personal level. A digital marketing agency can use social media management to create brand awareness and build trust among your customers. Typically, a social media marketing agency will help you get leads to your website and turn them into sales.
Video Marketing
Depending on what type of business you own, you may benefit from having an internet marketing agency create a video marketing campaign for you. You might not realize it, but YouTube is one of the biggest search engines in the world.
Using it to create brand awareness by discussing your products and services, including demonstrating how they work, can help you bring in leads. You can also implement video marketing on TikTok, Instagram, and Facebook.
Pay-Per-Click Advertising
One common method of digital marketing is using pay-per-click advertising. This method of using paid ads can be implemented on several websites. Google, Facebook, Twitter, LinkedIn, and Pinterest all allow PPC campaigns, which show your ads to people looking for products and services like yours. They focus on reaching out to specific demographics, such as targeting a particular age, location, or gender.
Email Marketing
Although it’s not talked about as much as it used to be, email marketing is still an excellent way of reaching current and potential customers. You can create a list for email marketing by offering your audience an incentive.
Think about how many major brands provide a percentage off of an order if someone signs up for their email newsletters. Those newsletters can then let your audience know about new products or services, sales promotions, and more.
Affiliate Marketing
One of the oldest forms of marketing is affiliate marketing. The most common example of it in the modern digital world is the ability of companies to work with influencers. Many influencers receive free products and paid compensation to try items and talk about them on their social media accounts.
If they like the product, their audience is more likely to try it as well. TikTok and YouTube are two examples of places where you commonly see affiliate marketing.
SMS Messaging
Sending marketing texts is becoming an increasingly popular way of advertising products and services. This allows you to send your audience sales promotions and other incentives to get them to use your products. Even political candidates use SMS messaging to reach their audiences these days.
Of course, you should only send text messages to people who have opted in to receive them. Otherwise, you’ll be marked as spam.
What Are the Benefits of Hiring a Digital Marketing Agency?
By now, you’re probably wondering how digital marketing in the USA can help you. The fact is there are several benefits:
Have Proven Experience
You know your industry and digital marketing agencies know theirs. If you try to handle your marketing on your own, you’ll likely spend hours trying to learn about SEO, content creation, and more. Digital marketers already know all about these things.
Their expertise means they create websites and content that not only appeal to your customers but also to search engines that are deciding where to place your links on their results pages.
Customize & Personalize Your Content
Professional digital marketers understand that every company is different, having its own brand voice, products and services, and marketing needs. They’ll create a plan based on the persona you want to present and customize it to meet your needs. They’ll focus on your brand image, business goals, and target audience to create something that is uniquely you.
Are Cost-Effective
It’s easy to think that digital marketing isn’t cost-effective since you spend a lot of money at one time. It’s important to look at the big picture, though. Investing in a digital marketing agency now means that you’re much more likely to bring in new traffic and create long-term clients that spend their money with you.
It’s also more cost-effective to use an agency as you need services rather than creating an in-house team which often means paying more. Finally, if you aren’t already well-versed in marketing yourself, an agency ensures you don’t make mistakes that could cost you your audience.
Offer Long-Term Maintenance
When you work with a digital marketer, you’ll often receive ongoing support and maintenance help. They’ll change and update your website as needed to ensure it’s still operating within the SEO practices that Google and other search engines require for their algorithms.
Save You Time
It can be hard to take care of your online presence when you’re also trying to create products and services, attend to current customers, and ensure your employees are happy with good morale. Hiring a digital marketer prevents you from spreading yourself too thin and ensures you don’t need to spend hours upon hours learning about SEO and how to create websites.
What Should You Consider When Hiring a Digital Marketing Agency?
When hiring a USA digital marketing agency, knowing exactly what you’re looking for is important. Consider several things when choosing your agency:
What Are Your Goals?
First, you need to determine what your primary and secondary goals are for your business and what you expect from the agency you hire. Do you want to increase traffic to generate more leads? Are you building brand awareness? Maybe you want to be more visible on social media.
Determining what you want from your experience with a digital marketing agency will help you choose the right one.
What Are Your Options?
There are hundreds of digital marketing agencies. Some focus only on SEO while others are better at creating content for you. Others focus solely on pay-per-click advertising. If you have more than one goal for your business, then it’s good to hire a digital marketing agency that does it all.
What Is Your Budget?
It’s easy to get wrapped up in marketing and not realize how much you spend. If you run a small business especially, you must determine your budget before you begin working with a digital marketing agency. This ensures that you’re spending within your budget and not needing to take money from other parts of your budget.
When creating the budget, consider how much you want your company to grow and whether you want a long-term partnership with the agency you choose.
What Do You Know About the Agency?
Of course, you also need to think about what you know about the agency. Ask to look at a portfolio of previous work, determine its cost for services, and research its reputation to find out whether the agency is a good fit for you. Other things to think about include what options you have for services and whether the agency provides ongoing customer service.
What Questions Should You Ask Before Hiring a Digital Marketing Agency?
Asking the right questions is critical for finding the